Experience

Key Account Manager

CREACARD - PCS MASTERCARD
January 2015 to January 2016
  • Key account management: competitive intelligence, sales negotiations, listing
  • International business development (Belgium & Spain)
  • Channel Marketing: marketing action plans by channel, loyalty program development
  • Profitability: marketing plans / budgets / KPIs / ROI
  • Events & PR : trade fairs and events, advertising and Press/Media campaigns

Head of Marketing

Lycamobile
October 2011 to January 2015
  • Strategy: product offer and marketing messages adaptation to the French market in collaboration with HQ
  • Management: Marketing department creation / 11 people hired, trained and managed
  • Profitability: developpement and management of marketing plans and budgets / ROI analysis - results vs benefits
  • Key account management: competitive intelligence, sales negotiations, listing, business developpment
  • Channel Marketing: marketing action plans by channel, dedicated product launchs, implementation coordination and management

Trade Marketing & In-Store Experience Manager

CANON FRANCE - B to C
January 2007 to August 2010
  • In-Store Experience - Design and implementation of the pilot project In-Store Marketing in coordination with the European headquarters:
    - Shop in Shop / Concept Store
    - Category Management / Merchandising
    - Animations shops / Street Marketing
  • Trade Marketing: Customer negotiations - dediacted promotions and POS, highlightings in store, catalogs or websites with key accounts
  • Budget: preparation and management of Trade Marketing & In-Store Experience budgets and plans / ROI analysis / European additional budget negotiations
  • Events: organization and coordination of 35 customer events per year (iT Partners MEDPI, Carrefour, Fnac ...)
  • Reporting: presentation of different projects to Canon Europe - analysis of the feasibility and performance summary

Education

MBA MARKETING & ADVERTISING

Ecole Supérieure de Gestion de Paris
December 2004 to July 2005

MASTER MARKETING & INTERNATIONAL BUSINESS

Ecole Supérieure de Gestion de Paris
September 2000 to June 2004

Skills

  • International environment
  • Management
  • Business development
  • Channel Marketing
  • Category management/Merchandising
  • Incentives B to B / B to C
  • Budget monitioring / ROI / Loyalty
  • French: mother tongue
  • English: fluent
  • Spanish: notions

Interests

  • Photography
  • Sailing
  • Diving
  • PROJECTS ABROAD => 12 months of volunteering in Peru, Bolivia, Argentina and South India
  • PLAN France => Godmother of a little girl of 8 years in Nicaragua / access to education